Top 5 Shop Local Campaign Ideas
Every economic developer wants their community to be vibrant and their small businesses to thrive. But why is it easier in some locations than others? The main reason is culture. That elusive little word is often the difference between the local business environment succeeding and failing. In places that are born and bred off the back of local products like Portland, ME, a shop local culture is ubiquitous in the fabric of every food or retail shop you walk into. But that foundation was laid from somewhere - decades of emphasis on local sourcing and production. Generations now inherently understand its importance to the way of living in the area. If your community does not have as fortunate a starting point, the best way to create a public understanding of why it is good to shop local, and to set a perpetual flywheel of support in motion for it, is to kindly assault the public with programs that adjust the psychological tenor in favor of a shop local culture. It's in t...